International company to bottle whiskey in Russia for the first time ever

Bacardi is about to start bottling whiskey at a Russian plant to reduce its dependency from fluctuating Ruble exchange rates.

International company to bottle whiskey in Russia for the first time ever

Bacardi is about to start bottling whiskey at a Russian plant to reduce its dependency from fluctuating Ruble exchange rates.

Bacardi, a company ranking among top 3 global producers of strong spirits, has entered into a contract with Sinergia, one of Russian major vodka producers, to bottle its inexpensive Scotch whiskey William Lawson`s.

The bottling of the whiskey will start in late April at Traditsii Kachestva, Sinergia's Moscow Region plant. Sinergia will act as bottler — deliveries of 60% distillate will be made from Scotland to be blended to the required strength in Russia (40% of spirit) and bottled in 0.5, 0.7 and 1 liter bottles. The Russian producer will not be involved in the distribution of William Lawson`s as Sinergia has a valid sale contract in Russia with William Grant & Sons (Grant`s, Glenfiddich, Tullamore Dew brands), a Bacardi's competitor, obliging it to refrain from distributing any other whiskey brands.

Sinergia will bear the costs to be incurred to technically re-equip its production facilities to the required extent with Bacardi investing funds into the project's working capital, allocating funds to purchase bottles, components, etc.